About MIAB

MIAB Jewels was founded by Simone and Joyce, two enterprising women with a shared passion for creativity, style, and entrepreneurship. From this passion arose the desire to build a brand that is personal, timeless, and meaningful. Over the past 10 years, MIAB has grown into a jewelry label that captures memories and emotions in pieces you can wear every day.

After a major rebranding, a new era has dawned: bold, timeless, and personal. Jewelry that not only completes your look but also tells a story—your story. For a special gift or to wear a piece of jewelry yourself that reminds you of a significant moment. MIAB makes you feel more beautiful.

The collections are designed with great care and attention to detail in The Hague. Here, together with their team, they conceive and create new designs that combine quality and style with a personal touch. You're likely to find them here with a coffee in hand – and, of course, their favorite MIAB jewelry.